"Hapinatit" is a cooperative food market who attend to bring this kind of marketing into the city of tel aviv. the brand has 3 brunches around the city and based on volunteering of its own members.
As the brand has no owners, which means that the community owns it, it has to save as much money as it can. most of the products are packed by the volunteers. the idea of using the tapes, saves money as it used as the label of the product and at the same time the way of closing it.
(translations in this photoset provided by my friend Ariella, whose art blog can be found here)