Τhe briefing (in brief): “it is a new brand name in the market, create a bold packaging that will stand out among its competition”. Τhe target audience: construction workers. The design: on a simple white background -the adhesive base of the product- we placed an iconic tile design. In diamond shapes and remarkable, bold color combinations (variating according to skus), our choice creates an eye-catching vitraille or op-art effect. A real pleaser, without design extravaganzas, it is the discreet reminder of the creative labour of your hands.
Bruken σειρά από κόλλες πλακιδίων. Η κατευθυνση (εν συντομία): “πρόκειται για μια νέα μάρκα, χρειαζόμαστε μια ‘έντονη’ συσκευασία που θα κάνει το προϊον να ξεχωρίσει από τον ανταγωνισμό”. Το κοινό: εργάτες οικοδομών. Το ντιζαϊν: πάνω σε ένα απλό λευκό φόντο- αναφορά στο ίδιο το συγκολλητικό υλικό - ένα εικονικό σχέδιο πλακιδίων. Διαμαντόσχημο και σε έντονους χρωματικούς συνδυασμούς (σε παραλλαγές ανάλογες με τα προϊοντικά skus), το σχέδιο αυτό δημιουργεί εφέ βιτρώ ή οπ-αρτ έργων τέχνης. Ευχάριστο, χωρίς υπερβολές ντιζάιν. Η διακριτική υπόμνηση μιας δημιουργικής χειρωναξίας.

Τhe briefing (in brief): “it is a new brand name in the market, create a bold packaging that will stand out among its competition”. Τhe target audience: construction workers. The design: on a simple white background -the adhesive base of the product- we placed an iconic tile design. In diamond shapes and remarkable, bold color combinations (variating according to skus), our choice creates an eye-catching vitraille or op-art effect. A real pleaser, without design extravaganzas, it is the discreet reminder of the creative labour of your hands.

Bruken σειρά από κόλλες πλακιδίων. Η κατευθυνση (εν συντομία): “πρόκειται για μια νέα μάρκα, χρειαζόμαστε μια ‘έντονη’ συσκευασία που θα κάνει το προϊον να ξεχωρίσει από τον ανταγωνισμό”. Το κοινό: εργάτες οικοδομών. Το ντιζαϊν: πάνω σε ένα απλό λευκό φόντο- αναφορά στο ίδιο το συγκολλητικό υλικό - ένα εικονικό σχέδιο πλακιδίων. Διαμαντόσχημο και σε έντονους χρωματικούς συνδυασμούς (σε παραλλαγές ανάλογες με τα προϊοντικά skus), το σχέδιο αυτό δημιουργεί εφέ βιτρώ ή οπ-αρτ έργων τέχνης. Ευχάριστο, χωρίς υπερβολές ντιζάιν. Η διακριτική υπόμνηση μιας δημιουργικής χειρωναξίας.

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Wednesday, 17th September 2014

Madison Square Park is at the intersection of Fifth Avenue and Broadway at 23rd Street in Manhattan.  Thousands of local people and tourists pass daily through the park. It is a recurring client of Pentagram, which is located next to the Park. Every season, Pentagram designs new banners that hang around the Park. During my tenure at Pentagram, I designed the Summer and Winter banner for 2013.

(Source: vivifeng.com)

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Wednesday, 17th September 2014
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Tuesday, 16th September 2014

Marx Design was asked to create a promotional gift pack for StrangeLove, a new organic energy elixir. The brief was to create something strange yet lovely, in the hope that bar and café owners would display it at point-of-sale.

Moving away from traditional energy drink marketing (think starbursts and garish colours), StrangeLove adopted the approach that: “Most energy drinks make you look like you’ve been kissing your cousin under the bleachers at the Parramatta Speedway. They scream premium but relentlessly hum Bon Jovi songs under their breath. Our packaging philosophy is simple – make something that people want to show their friends”.

Buoyed by this fresh approach, we wanted the design to feel eclectic and intriguing, like something you would find in an old encyclopedia or Ripley’s Believe It or Not. The design is a combination of strange and love – when the two subjects are brought together visually the design reflects this.

The imagery and illustration is quite dark and the copywriting is very funny. The whole design is a series of contrasting opposites, for example, a harsh nearly gothic typeface and then a friendly sans serif; an accident skull and a beautiful French actress.

The StrangeLove gift pack consisted of one bottle of StrangeLove ginger beer, one bottle opener complete with love heart and rat, metal straws, a cocktail straw, promotional cards about the product and a deck of illustrated playing cards illustrated by Colombian collage artist Randy Mora. The result is indeed strange but lovely.

(Source: marxdesign.co.nz)

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Tuesday, 16th September 2014
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Monday, 15th September 2014

(Source: hansje.net)

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Friday, 12th September 2014

El Cariñito is a mexican restaurant located in the downtown of Querétaro, México that wanted us to evoke a laid-back marketplace atmosphere with hints of mexican kitsch elements in their logotype and in the restaurant branding. In order to represent a traditional culture without shout out clichés in every element, we focused on what defines a typical restaurant in town, besides the food, the higher colorful aesthetics that brings folk into a every detail of the eating experience.

(Source: behance.net)

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Wednesday, 10th September 2014
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Sunday, 7th September 2014

Emblem design collaboration with www.hightidenyc.com

(Source: elsajenna.com)

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Sunday, 7th September 2014
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Friday, 5th September 2014

Absorbing and amusing, witty yet poignant, the Home of Raifuku*(Japanese title: 来福の家; Traditional Chinese title: 來福之家) is an intriguing novel exploring and reflecting on the author’s personal experiences regarding family, love, languages and self-identities. Born in Taiwan and grown up in Japan, the author Wen,You-Rou (溫又柔) creates a brand new literature theme in Japanese literature history by setting four different languages including Japanese, Taiwanese, Chinese and English that the main character speaks in everyday live in the story.

Inspired by the linguistic feature in the book, one of the lines about the main character(Xu Xiao Xiao) in the story was converted into a typographic element for the cover design of the exclusive Traditional Chinese edition. The four expressions of languages on the cover including Japanese, Hanyu Pinyin, Chinese and Taiwanese all means ”I am Xu Xiao Xiao”, which implies the main character’s(also the author’s) seeking of self-identities in the intertwined linguistic memories and living experiences between hometown and foreign land. Moreover, the composition of circle and red-blue color scheme not only represents Japan and Taiwan, but symbolizes the main character’s experiences formed by the two nations’ cultural and linguistic backgrounds.

(Source: behance.net)

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Thursday, 4th September 2014

Strelka Press’ selection of ebooks are written by renowned authors and critics, and cover a range of topics related to architecture, design and urbanism.

(Source: dezeen.com)

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Wednesday, 3rd September 2014

El número 17 de nuestro proyecto editorial, dedicado a la exploración de temas afín a nuestra cultura y gustos en Estudio Yeyé. Un ejercicio que nos permite expresar todas esas cosas que nos inquietan…

(Source: estudioyeye.com)

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Monday, 1st September 2014

Pantone Color Puzzles was a collaboration between publisher Abrams, Pantone and illustrator Tad Carpenter. In Pantone Color Puzzle,children learn to match shades of each of the six basic colors in a self-correcting format. Each page includes a full color illustration and has four removable puzzle pieces that fit into the four associated quadrants, arranged by shade. This puzzle book enables young children to further their color familiarity in a uniquely engaging way.

(Source: behance.net)

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Sunday, 31st August 2014

Yorokobu is a Spanish magazine that focuses on creativity, innovation, technology and design. Each month, different designers contribute to the “Numerografía” section by creating a set of numbers and in issue No. 48 we sent in our Roman Numerals.
These Roman Numerals are the offshoot of classical typography and architecture; the stems become Ionic columns; the shoulders, semicircular arches; and the crossbars, friezes. Between them, they also work as modules to play with and create small constructions.
Symbolically, in the same way that the objective of mathematics is to discover the universe, so numbers are the bricks that form that universe.

Yorokobu is a Spanish magazine that focuses on creativity, innovation, technology and design. Each month, different designers contribute to the “Numerografía” section by creating a set of numbers and in issue No. 48 we sent in our Roman Numerals.

These Roman Numerals are the offshoot of classical typography and architecture; the stems become Ionic columns; the shoulders, semicircular arches; and the crossbars, friezes. Between them, they also work as modules to play with and create small constructions.

Symbolically, in the same way that the objective of mathematics is to discover the universe, so numbers are the bricks that form that universe.

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Sunday, 31st August 2014