A pack is not just a container. It’s a medium. Even when it contains the most common of products: milk. It not only contains, holds, protects its content but evocates, communicates and encourages the reflection. We can deliver messages to our customers. We can make people think about it writing and showing the issues directly on the pack.

"Lattina©" subverts the traditional anonymous milk packaging to convey a message too often forgotten: milk is a biological, natural product. Drinking natural milk is good. Especially the natural, fresh, pure milk as the one produced in old farms. Natural bio milk is one of the best sources of the vital nutrients that help maintain our body strong and healthy. Milk contains the ideal mix of essential nutrients: proteins, lipids, calcium, vitamins A, B6, biotin and potassium. This helps to prevent deseases such as osteoporosis and keep all the body (nails, hair, skin, bones and muscles) healthy.

That is why “Lattina©” is a small reconstruction of an old canned milk container. Many different versions of the pack were designed to transform the container in a collectible object, able to build awareness around issues like the importance of drinking biological milk, produced in not-intensive herds. In each different version the can is wrapped with a small strip containing some brief information, such as where the milk has been produced or why it is important to drink biological milk.

Far from the consumerist logic in favor of a more eco-friendly thinking.

(Source: behance.net)

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Sunday, 19th October 2014
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Saturday, 18th October 2014

(Source: julialuke.com)

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Thursday, 16th October 2014

thePerfectTangent seeks to express the beauty of intelligent design. It is designed for men who appreciate functional details without compromising elegance. By re-envisioning classic menswear designs with subtle colors, form-centric cuts, and refined fabrics, the label offers timeless pieces to suit any lifestyle. Deeper impressions are made through the discovery of understated intricacy and quality. The label is not flamboyant, but furnishes men with aesthetic appeal and design eloquence. Read Less

thePerfectTangent seeks to express the beauty of intelligent design. It is designed for men who appreciate functional details without compromising elegance. By re-envisioning classic menswear designs with subtle colors, form-centric cuts, and refined fabrics, the label offers timeless pieces to suit any lifestyle. Deeper impressions are made through the discovery of understated intricacy and quality. The label is not flamboyant, but furnishes men with aesthetic appeal and design eloquence. Read Less

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Wednesday, 15th October 2014

Personal essay and collective object of the other people, with theatrical interpretation about a fictitious family.

Collective object — Mario Vezinat, Coline Chupin, Justine Batôt, Clément Paul, Fleur & Paul Ceschiutti

(Source: alexandradeassuncao.com)

(Source: behance.net)

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Monday, 13th October 2014
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Monday, 13th October 2014

Le Deyrolle magazine présente, dans une ambiance de cabinet de curiosités, des articles sur les espèces rares, les artistes et les beautés de la nature.

Deyrolle magazine presents articles on rare species, artists and the beauty of nature.

(Source: behance.net)

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Sunday, 12th October 2014
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Sunday, 12th October 2014

The New Sylva book is a detailed and sumptuous celebration of the UK’s trees and forests, by authors Gabriel Hemery and artist Sarah Simblet. The book is 400 pages in length and features more than 100 tree species, accompanied by 200 pen and ink drawings of British trees.

(Source: behance.net)

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Saturday, 11th October 2014

This project was developed for the “27º Design Award of the Brazilian House Museum” poster competition, during April/May in 2013. On each edition of this Award, the museum promotes a competition in order to create the event’s visual identity, which is entirely based on the winner poster.

For this edition, I developed a poster inspired in the Brazilian improvisation. As a reference, I used the handwriting which is commonly found on popular commerce communication on Brazilian streets. In this kind of sign, the body height variation, the mix of upper and lower case and the line imprecision are notable.

The poster was printed in silkscreen, 2 colors, on a Rosewood sheet.

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Este projeto foi realizado para o concurso de cartazes do 27º Prêmio de Design Museu da Casa Brasileira, em Abril/Maio de 2013. A cada edição do prêmio, o MCB promove um concurso para decidir a identidade visual do evento que é inteiramente baseada no cartaz vencedor.

Para essa edição, desenvolvi um cartaz inspirado no improviso brasileiro. Como referência, utilizei a escrita manual que é geralmente encontrada em sinalizações de comércios populares no Brasil. Nesse tipo de comunicação, é notável a variação de corpo dos caracteres, mistura de caixa alta com caixa baixa e imprecisão nos traços.

A impressão foi feita em serigrafia em 2 cores, sob um suporte de lâmina de madeira do tipo Rosewood.

(Source: cargocollective.com)

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Saturday, 11th October 2014

(Source: behance.net)

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Thursday, 9th October 2014

"Filia" - meaning daughter in Latin, is a culmination of a life long passion for the Paardeberg. The Paardeberg (or horse mountain) was named by the first European settlers to the Swartland, due to the abundance of Quaggas (Cape Mountain Zebra) that roamed its fynbos thicket covered granite slopes. Situated in the Swartland, with its verdant rolling wheat fields, its ancient soils hold a treasure trove of old bush vines.

"Filia" - meaning daughter in Latin, is a culmination of a life long passion for the Paardeberg. The Paardeberg (or horse mountain) was named by the first European settlers to the Swartland, due to the abundance of Quaggas (Cape Mountain Zebra) that roamed its fynbos thicket covered granite slopes. Situated in the Swartland, with its verdant rolling wheat fields, its ancient soils hold a treasure trove of old bush vines.

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Wednesday, 8th October 2014
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Tuesday, 7th October 2014

750 metres above sea level ancient bush vine Chenin Blanc grows amongst, and vies for the same harsh mountain soils, as Piekenierskloof’s indigenous Rooibos tea plants. In the small hours winemaker Donovan Rall stole away with the fruit to The Tea Leaf Chenin Blanc, a naturally fermented expression of this terroir which once was lost but now is truly found.

(Source: fanakalo.co.za)

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Monday, 6th October 2014