New Visual Identity for the [Museum of Image and Sound], who has recently updated its cultural position and expanded its focus for a hybrid art form. The identity intends to deconstruct different layers of information: grid, text, bitmap, vector and color. These layers can then be combined and overlapped in different ways, generating new codes, new graphical standards. The solid color form has no fixed proportion and acquires each time different dimensions. By the side of the word MIS, the solid form stands to the concept of “screen”, either of the cinema, computer, television, mobile etc.