Pixelflix is a digital production and editing company, specialising in tailoring content for the online environment. A Friend of Mine created a bespoke identity visually exploring the nature of their work, which often begins with various confusing scenes out of context being rearranged and transformed into a comprehensive legible whole. The identity story always seen in a series of 3 states also references the in flux nature of the online environment in which Pixelflix specialises.

(Source: afom.com.au)

Saturday, 19th April 2014

One Nutrition is a Danish brand of supplements for athletes. Supplements can be beneficial for most athletes, but this fact is often lost in branding strategies catering only to body builders. By applying a simple and authentic visual scheme and speaking in a simple and direct tone, One Nutrition aims to show that their products are in fact healthy and not harmful.

A bespoke typeface called Victor is the center of the identity.

(Source: behance.net)

Visual Identity for Kjetil Hasselgård, an Oslo based photographer working mainly for agencies. Through his work he strives to combine technical finess with artistic sophistication. His strengths lies in working with people & capturing human connections.

Visual Identity for Kjetil Hasselgård, an Oslo based photographer working mainly for agencies. Through his work he strives to combine technical finess with artistic sophistication. His strengths lies in working with people & capturing human connections.

Voici l’identité visuelle du Choeur et Orchestre de l’Université de Paris-Sorbonne.

Typographie : En personnalisant la voyelle “E” ( la plus utilisée dans la langue française ), on créé un nouveau signe distinctif. Évocation du rythme, de l’intervalle, de la portée musicale, ce signe abstrait devient lettre “E” lorsqu’il est intégré au sein d’un mot. L’utilisation d’un accent unique “horizontal” fait écho au rythme du “E”, comme une ligne supplémentaire sur une portée.

L’usage de cette typographie permet, avec une certaine économie de moyen, de mettre en place un système identitaire efficace et déclinable.

Le signe : Il représente la célèbre façade du bâtiment de la plus vieille université Parisienne. Il symbolise le prestige et l’histoire de l’université de la Sorbonne.

(Source: behance.net)

Friday, 10th January 2014

You would think there was enough office furniture in the world to keep people’s bottoms ergonomically satisfied, right?

Enter Jason.L into the market in 2009 and its business has grown steadily year on year. Clearly something was working. By selling high quality office furniture direct from the factory, and bypassing retailers and agents, the company was able to keep prices down and build a solid customer base.

Fast-forward four years and Jason.L was no longer a small player. However, the market was changing quickly, and cheap knock-offs and generic brands were rife. The company had to elevate their brand to step away from the fast-growing competition.

It was clear that original brand mascot wasn’t reflective of the discerning and established brand Jason.L had become. As its tagline ‘your office furniture mate’ suggests, the company has built its business on being friendly, upfront and helpful.

We took this personality and ran with it, creating a series of contemporary office furniture characters that captured the friendly nature of the company. These form the basis of an identity system that not only reflects what Jason.L sells but the way they do business – a little out of the ordinary.

Along with a refreshed colour palette, typeface and layout principles, a new brand voice was introduced that centred on their positive, can-do attitude. All these elements come together to create a brand identity that takes its customers seriously, but itself, not so much.

(Source: behance.net)

Tuesday, 17th December 2013

Identity for Beluna Jazz Club and Restaurant.

(Source: maumorgo.com)

Wednesday, 27th November 2013

Fly Film is a London based production company formed in 2009 by Bafta and Emmy award winning producers Kate Ogborn and Lisa Marie Russo. Fly Films productions include Self Made by Gillian Wearing, The Deep Blue Sea by Terence Davies, Swandown by Andrew Kotting and Iain Sinclair and The Spirit of ’45 by Ken Loach.

Fly Film’s visual identity needed to encapsulate the excitement Fly Film have for imaginative projects with a distinct vision. Their first ever business cards featured imagery of winged insects and butterflies as a metaphor for the variety in their work and so they were keen on keeping this association. The finished identity was applied across stationery and a website with content management system.

On 1st September 2011 the Royal Scottish Academy of Music and Drama (RSAMD) changed its name to Royal Conservatoire of Scotland.

I set out to create a marque that captured the variety of courses on offer at the Conservatoire. I started by trying to find a constant - a visual link between the disciplines. I found this link in the visual language of multi-track sequencers. Software such as Logic, Final Cut Pro or GarageBand use multiple lanes of information to capture performances. I immediately caught onto the notion of channels (bass, drums, vocals, video, scripts and scenes) representing the various department disciplines - which all come together to form the overall performance - the Conservatoire.

The final marque is a vertical representation of these multi-track lanes, forming the letters R, C and S. This is intentionally discreet. The grid also represents Glasgow - the Conservatoire’s home. Customised serif typography was chosen to balance and soften the geometric nature of the graphic and this sans/serif interplay is applied throughout the brand literature.

As the brand design developed, stakeholders found meaning in different elements of the vertical blocks - each representing a different discipline of the Conservatoire. I believe that the identity means something different to each individual.

Sunday, 7th July 2013
Sunday, 30th June 2013

IDENTITY, WEBSITE, and LABEL ART for BORROWED LANGUAGE —— All music is essentially a borrowed language, indebted to its forebears but dependent on those who care to expand and perpetuate it. With this in mind, Borrowed Language, a label not based out of any city in particular, seeks to give something of substance back rather than contribute to the morass of disposable lifestyle music. Built on a robust typographic system, the design of each release incorporates a range of visual sensibilities through the repurposing of found imagery.

Friday, 28th June 2013

MAIO came to us with a particular problem. They are architects, but they don’t do architecture. Each of their projects is different. From art installations to stands at trade fairs. But what all of their projects have in common is the way how they were developed and executed. Therefore it became very important to us to show the process of constructing in the visual identity.

One of the challenges of the commission was the small budget. In order not to print letterhead, businesscard, greetingscards or envelopes, we designed three different tapes and printed them on the elegant paper Fedrigoni CST Jade Raster. The advantage is the flexible use of the tape. Anything can be branded with the MAIO visual identity.

(Source: behance.net)

Wednesday, 26th June 2013
Tuesday, 18th December 2012

Kha is a casual bistro serving authentic Thai food including home-cooked selections from the chef’s family recipes and a collection of innovated modern interpretation of Thai Food. Taking cue from the modernization of the classic Thai cuisine, the brand looks to the era of Kings Rama IV and Rama V – the former welcomed westernization in Siam while the latter who had a full western education took the nation to modernization. Archival articles of the Rattanakosin Kingdom during this period were carefully examined and considered for this branding effort. The restaurant is positioned to be atypical from the usual Thai eateries, it is classy and elegant with removal of the superfluous stereotypical Thai ornamental elements.

(Source: creativeroots.org)

Friday, 23rd November 2012

Corporate identity for London based menswear label Hopper & Lace. Reading the name, Edward Hopper played one of the main roles in influence to the labels work and philosophy. Whereas nudity and clothing form an important part in his figure paintings, the emotional expression of his characters, his use of color, light and shadow and the emptiness and simplicity in every scenery have been incorporated into the first collection.

(Source: septemberindustry.co.uk)

Monday, 24th September 2012
Friday, 21st September 2012