(Gallery of Soviet posters courtesy of tumblr user odificus.)
Russian design firm Fresh Chicken developed a brand name, made a logo and designed a package for a flour brand ”Bolshaya pol’za” (‘A Great Sake’). The company produces healthy types of flour such as pea, corn, buckwheat and rice flours. This package design is based on infographics, which is rather a new idea to Russian customers. On the front side of the package one can see the list of flour recepies, and a measuring rule on the side helps to measure flour out.