I should really queue things up rather than posting them all at once, but I don’t trust the queue system anymore :| Tumblr, I am disappoint.
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Friday, 5th February 2010
“I wanted the packaging to create ‘stand out’ on the shelf, and to form a dialogue that can evolve with the brand overtime….”
Mission accomplished.
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Saturday, 3rd April 2010
Grown at high altitude by a collective of select farmers, Jamaica’s Blue Mountain coffee is one of the most prized on the planet.
With the island’s close proximity to Cuba, highly detailed cigar box packaging justified its super-premium price tag. Coffee beans are protected in airtight glass tubes, decorated with cigar style wrappers.
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Tuesday, 4th December 2012
For 2013, Caribou Coffee sought to refocus and evolve its brand presence. The exploration led to a core insight that became a theme for the new campaign: “Life is more than coffee. That’s why there’s coffee.” The theme is an extension of Caribou’s longstanding tagline, “Life is short. Stay awake for it.” and demonstrates how Caribou and its fans view life.
The campaign includes 15 and 30 second television spots, radio, cups, napkins, a 3D billboard, and in-store posters and manifestos. All the work features inspirational “life-isms” meant to encourage fans to think of their coffee as more than just a daily routine, but a personal experience that fuels their day and their passions.
Beautiful photography, iconography and type is intended to draw consumers in, offering a sense of wonder and exploration, inspiring coffee drinkers everywhere to enjoy the best that life has to offer.
(Source: collemcvoy.com)
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Wednesday, 12th June 2013
