Typographie

For 2013, Caribou Coffee sought to refocus and evolve its brand presence. The exploration led to a core insight that became a theme for the new campaign: “Life is more than coffee. That’s why there’s coffee.” The theme is an extension of Caribou’s longstanding tagline, “Life is short. Stay awake for it.” and demonstrates how Caribou and its fans view life.

The campaign includes 15 and 30 second television spots, radio, cups, napkins, a 3D billboard, and in-store posters and manifestos. All the work features inspirational “life-isms” meant to encourage fans to think of their coffee as more than just a daily routine, but a personal experience that fuels their day and their passions.

Beautiful photography, iconography and type is intended to draw consumers in, offering a sense of wonder and exploration, inspiring coffee drinkers everywhere to enjoy the best that life has to offer.

(Source: collemcvoy.com)

Creating a new category
In July 2009, Coca-Cola Spain decided to launch a new drink. An hard time to launch a new product, you might think, but Menos es Más was different. Environmentally sustainable and cost conscious, it was uniquely positioned to resonate with the zeitgeist of the time.

A little bit goes a long way
In simple terms, Menos es Más is a fruit cordial – a category that did not exist in Spain and Portugal (the target markets) at the time. So the brand had to do more than differentiate itself from competitors – there weren’t any at the time. The brand positioning we defined is crystalised in the name – Menos es Más – Spanish for less is more. This is not a drink that claims to make you taller or thinner or more beautiful. It’s simply an environmentally friendly drink that delights and refreshes. We think this product has some magic to it, in how you can make so much out of so little. “Pequeño pero matón” – tiny but fierce - is a Spanish idiom that encapsulates the mighty powers of this little bottle of flavour.

(Source: shontanner.com)

Rubies in the Rubble starts with a very simple thought – What if we used the some of the tones of discarded fruit and vegetables that are thrown away every day to make something tasty? Rubies is a chutney brand that does just that. We helped them set themselves a very simple mission – To make the tastiest chutney in the nicest possible way – and saw it through from verbal positioning, to brand mark, packaging, and website. (Though pretty much everybody is more occupied with the embossing machine.)

(Source: boat-studio.com)

(Source: kickstarter.com)

Right now, finding a great fragrance is a complex process. The choices are overwhelming and the in-store experience is confusing. The problem is, after sampling a few fragrances our nose gets tired and can no longer distinguish what we’re smelling, it’s a guessing game.

Let’s change this.

We spent the last year developing beautifully crafted scents and a unique online service. Through your support, we can launch Commodity and kickstart a modern essential — fragrances that finally fit you.

(Source: kickstarter.com)

Burkina Faso is one of the poorest countries on earth. Their economy relies heavily on their agricultural exports of mangos. We took it upon ourselves to update the design of their dried mango labels in an attempt to increase their sales.

Our intent was to give the new mango packaging a stylish edge over its competitors. The curved form of the new logotype compliments the vintage style illustration of the mango plant, creating a unique alternative to similar products in the market. Materials and print production were kept to a minimum to lower the cost over all production.

(Source: confederationstudio.com)

The goal for Elephants in the Kitchen was to create an identity that positions the company as the premier brand of high-quality, raw, vegan cheese. Their nut-based cheeses are created through a variety of processes similar to traditional dairy cheese. Techniques such as culturing, aging, and brine-curing, create a bold and complex flavor that is strikingly similar to the taste of dairy cheese. Drawing from the rich colors and taste of fragrant, bloomy rinds, creamy tans, aged spices, and colorful green herbs, we developed a design system that reflects the bold and unique flavor of their product. The branding includes identity, stationery, packaging, and collateral. Maybe the elephant in the room is that the best cheese is not only vegan, but raw too.

(Source: behance.net)

(Source: behance.net)

(Source: endofwork.com.au)

(Source: turnstylestudio.com)

Kha is a casual bistro serving authentic Thai food including home-cooked selections from the chef’s family recipes and a collection of innovated modern interpretation of Thai Food. Taking cue from the modernization of the classic Thai cuisine, the brand looks to the era of Kings Rama IV and Rama V – the former welcomed westernization in Siam while the latter who had a full western education took the nation to modernization. Archival articles of the Rattanakosin Kingdom during this period were carefully examined and considered for this branding effort. The restaurant is positioned to be atypical from the usual Thai eateries, it is classy and elegant with removal of the superfluous stereotypical Thai ornamental elements.

(Source: creativeroots.org)