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“I recently did work for a start-up tea & coffee company in downtown Manhattan. They were on a very tight budget and needing everything to be printed from their standard 8.5×11 printer. One particular challenge of branding them was the packaging for their line of teas. They had over 20 teas in 6 varieties, each with their own unique description, health benefits, and brewing instructions. Needless to say, it was a fun challenge in “real-world” information design applied to packaging.

“I recently did work for a start-up tea & coffee company in downtown Manhattan. They were on a very tight budget and needing everything to be printed from their standard 8.5×11 printer. One particular challenge of branding them was the packaging for their line of teas. They had over 20 teas in 6 varieties, each with their own unique description, health benefits, and brewing instructions. Needless to say, it was a fun challenge in “real-world” information design applied to packaging.

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Thursday, 25th February 2010
#packaging #typography