♓ 105

We were commissioned by Carhartt to create a series of large-scale, branded POS sculptures to appear in-store, to represent their workwear ranges. We created the piece in recycled wood to express the hard-wearing and authentic nature of the Carhartt brand. The POS pieces replaced the models in a series of photoshoots, framed within various everyday urban and natural environments, to create a set of posters with an ingenuous, candid feel, for use in brand materials and advertising.

(Source: breadcollective.co.uk)

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Monday, 10th September 2012
#wood #carhartt #man I stole my friend's Carhartt once and she nearly killed me #serious business heavy-duty warmth #branding #poster #typography