♓ 73
The brief was clear. We wanted to match Arabic to the other three scripts in a way that will not compromise its cultural integrity or disturb the essential qualities of the Arabic script and its powerful tradition. Furthermore, our goal was to create an arabic superfamily with typographic value and a variety of weights to accommodate a wide range of text and display needs.

The brief was clear. We wanted to match Arabic to the other three scripts in a way that will not compromise its cultural integrity or disturb the essential qualities of the Arabic script and its powerful tradition. Furthermore, our goal was to create an arabic superfamily with typographic value and a variety of weights to accommodate a wide range of text and display needs.

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Friday, 29th June 2012