C.T. Lockhart Tennessee Whiskey is a Prohibition Era style whiskey that holds true to the secrecy and mystery behind alcohol consumption during the Prohibition. This promotional packaging celebrates the tradition of American-made whiskey and the secrets kept to make it in the 1920s.
Richard MacVicar is displaying a typography gag in his work, which features an eye test that challenges designers to notice the difference between the two typefaces, Arial and Helvetica. Only those who are successful have the right to mock the less popular Arial.