Why, thank you!
“Pretentious” is just a nicer way of saying “uppity,” don’t you think?
Which is to say: and? I, like much of the tumblr riff-raff you’re sneering at, know very little about graphic design or advertising. They’re pretty, and their message resonates powerfully with me as a woman. I understand why the person who made the ads was upset; I would be, too. Nearly 16,000 people liked them, and so did I, and my liking something is the sole criterion for that something getting reblogged here.
(Any subsequent asks about that post will be deleted, by the way; I hate it when blogs go down in storms of wank.)